Website redesign. Responsive Web Design, implementation of dedicated CMS, loyalty programme integration, hosting, support and maintenance.

  • Website
  • CMS
  • Support
  • Digital Strategy

The challenge

Create responsive, feminine & unique website, together with content management system and integration with loyalty programme - attractive, yet functional


Wireframes & prototype

About 50 different screens and their versions have been created


Fresh looking hebe homepage

Products category

List of products and available promotions


Online browser of hebe magazines


News section

Responsive Web Design

Three different breakpoints - to support every screen size and device type


  • Ruby
  • Ruby on Rails
  • HTML5
  • CSS3
  • JavaScript


Content Management System

Intuitive and functional CMS


  • Ruby
  • Ruby on Rails
  • PostgreSQL


From the inception phase up to the last mile. While working on hebe website and Content Management System our team was reponsible for specification, planning, design (wireframing, prototyping, visual designs), backend application development (Ruby on Rails).

  1. Discover
  2. Plan
  3. Build
  4. Launch

Client opinion

Infinite Loop has proved to be a professional web development and digital strategy team focused on delivering high quality work and always ready to share their insights and knowledge to implement best possible digital solutions for our business.

Olga Adamkiewicz / hebe Marketing Director