Mobile application for printing and framing Instagram pictures, together with backend system supporting production processes.

  • Mobile application
  • Web application
  • Landing page

The challenge

Create mobile application for printing and framing Instagram pictures that would look & feel as unique as Really frame, but at the same time that would provide users with extraordinary experience of making their pictures Really

Mobile application

Wireframes & prototype

About 30 different screens to cover each feature of the application and interactive prototype to mimic ready application behaviour have been prepared

Really 01

Design: Choose pictures

The challenge: give users native feeling of choosing photos from iphone library, but at the same time distinguish the app from native photo application

Really 02

Design: Adjust & preview

We wanted to give users visualisation of the ready product - each picture is rendered in 3 different perspectives of the Really frame

Really 03

Design: Order Really

Minimalistic cart view

Really 04


Really icons


  • iOS (Objective-C)
  • iOS (Swift)

Web application


Starting point of Really backend system - simple, yet giving bird's eye view on the most important numbers

Really 05

Orders list

Order management - browsing and managing users' orders

Really 06


  • Ruby
  • Ruby on Rails
  • PostgreSQL

Landing page

Responsive Web Design - carefully crafted responsive static website

Really rwd


  • HTML5
  • CSS3
  • JavaScript
  • Middleman


From the inception phase up to the last mile. While working on Really mobile application and backend system our team was reponsible for specification, planning, design (wireframing, prototyping, visual designs), iOS development (Objective-C and Swift), web application development (Ruby on Rails) and landing page design and development (HTML5, CSS3, Middleman).

  1. Discover
  2. Plan
  3. Build
  4. Launch