Ideation & Research

Ideation & Research

Rapid product idea shaping & validation

We create custom software, mobile and web applications based on data and research, defining business goals and audience target groups. Together with our clients, we develop a vision and identify success metrics. As a result, the delivered solutions not only meet their requirements, but also help them achieve most demanding goals.

Product Design Sprint

Product Design Sprint

Five-phase process to a working prototype and succesful product

A Product Design Sprint, based on the Google Ventures (GV) Design Sprint workshop framework, is a five-day process that helps us build better digital products. Through quick research, idea validation, fast prototyping and user testing, it minimises the risk of a failure and brings transparency, empathy and context to the project team. Everyone develops a common understanding of the project and can contribute their talents and creativity to solving a problem together.

  • Rapid ideation
  • Quick validation
  • Prototypes ready for user interviews
  • Reduction in design & delivery time
Product Strategy

Product Strategy

Value proposition and strategy definition for your next great product

Together with you we will help you shape your product vision with rigorous analysis of user needs, market and competition and will help you identify your product's success metrics. As a result, the delivered solutions will not only meet your requirements, but also help you achieve most demanding goals.

  • Value proposition
  • Vision development
  • Strategy definition
  • MVP scoping
  • Agile thinking
Idea Validation

Idea Validation

Validate the problem, the market and the product

We will help you validate your product and find the right product/market fit, through validation of the problem and the market, in order to minimize the risk and cost of the product development.

  • Product validation
  • Lean validation process
  • Product/Market Fit
  • Feasibility study
Proof of Concept

Proof of Concept

End-to-end working interactive model that will advance your product

We will build a POC to demonstrate the functionality, to verify the main concept behind your product idea and to confirm it can be achieved during development. This exercise also helps us identify the product features before jumping into development and ensures we arrive at the best version of your product, saving you time and money in the process.

  • Proof of Concept
  • Technical validation
  • Technical feasibility
Research & Development

Research & Development

New technologies research and idea verification

With research and development services we will support your business and help you build your competitive advantage.

  • New technologies research
  • Technology evaluation
  • Competitive advantage
  • Proof of Concept

Our clients

Trusted by world-class companies

Clients hire us to solve their problems, optimize processes or develop new, powerful methods to address old issues.

  • Modalyst
  • Sabre
  • Audible
  • Tripcase
  • Riverflex
  • Jeronimo Martins image/svg+xml
  • Hektar Nektar
  • Hebe
  • Edumaster
  • Audible

    Having worked with Infinite Loop for 2+ years, I not only feel intrigued by their relentless approach to applying agile practices throughout their development work, but also by their tremendous commitment to going beyond the expected. As a result, our partners of Infinite Loop provided a constant source of inspiration and enriched our thinking about how to properly develop a future-oriented website.

  • Hebe

    Infinite Loop has proved to be a professional web development and digital strategy team focused on delivering high quality work and always ready to share their insights and knowledge to implement best possible digital solutions for our business.

  • Audible

    Working with Infinite loop is a real pleasure and their agile development approach helped us to develop our ideas for products and prototypes based on our specifications really fast. They meet high standards regarding the usage of new technologies and collaboration tools to make offshore work easy. As well they have driven the user interface design and the technical implementation to be cutting edge with their really pragmatic approach and new usability ideas.

  • Hebe

    It is a distinct pleasure to work with Infinite Loop and we confidently recommend them as a solid and reliable supplier, and experts in their field.

Our Process

Unique product development process

The key word is passion! Beyond that, you simply have to know how to structure, design and prioritize. Our key advantage is our unique product development process. At the end of the day, what matters to our customers is to get high-quality, imaginative, fault-tolerant software. And that’s exactly what we’re here for.

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